You may have already noticed that so-called ‘average serving sizes’ have increased a lot over the last couple of decades.
But what gets a little confusing is that the average sizes differ from one brand to another so if you want to compare ‘apples with apples’, make sure you compare the column that shows the ‘Per 100g’ amount.
One other option is to check out the serving size and see whether or not the suggested amounts are actually what you or your children will eat.
Size does matter
When a product makes a health claim you must understand the serving size it’s based on. Then you can look at how much nutrients are in each serving size.
But remember that nobody controls how big serving sizes should be. So if someone comes along with a new product and makes a bigger health claim, they may have simply made the serving size bigger.
Beware of this, especially with some popular kid’s cereals. They’re often based on 30g serves, which is only ¾ of a cup of cereals. Your kids might easily eat 2 to 3 serves in one go!
Our sizes make sense
We’ve gone and standardized our serving sizes. This makes it super easy for you to understand all the numbers we put on the packs. And it also stops you from pigging out, unless of course that’s your intention.
Our cereal serving sizes are based on 1 metric cup.
Our muesli serving sizes are based on 2/3rd of a metric cup. This reason for this is that muesli is normally much more dense than cereal.
Our biscuits serving sizes are based on 2 biscuits, not the whole packet as some like to believe.
Our soy & rice milk serving sizes are based on a 250ml serve which equals 1 standard cup.
Our wrap serving sizes are based on 1 wrap.
Our chickpea chips serving sizes are based on 50g or about 3/4 Cup. We understand if you’re tempted for more.